Virgin Voyages has launched a new campaign titled “No Kids”.
The cruise line said in a statement that the campaign is there to remind everyone that they too deserve a kid-free vacation.
According to an official statement, Sir Richard Branson’s grandkids petitioned him to get on the ship which is what inspired the advert.
The fun new campaign makes it clear that cruises with Virgin Voyages are for those 18-years-old or older, no kids are allowed.
The campaign’s hero spot, “No Kids,” is shot 80s music video style, reminiscent of an emotional movie montage, juxtaposing pissed off kids singing about being left behind, and set against shots of the luxury vessels and parents enjoying their holiday.
Airing on TV over the weekend, the work is a reminder that parents do a lot for their children, and sometimes the best way to celebrate them is to take a kid-free break.
In the spot, the kids knowingly blame Virgin Voyages for whisking their parents away to sip cocktails under a starlight night and enjoy a gourmet spread.
While the kids recognise their parents have earned this break, they cheekily note the fact they can’t cruise is “bullsh—” (the second part of the word is drowned out by a well-placed ship horn for comedic measure).
“As parents, we know that sometimes the best thing you can do for your kids is to take care of yourself first,” said Justin Terry, Sr. Director of Growth & Brand Marketing at Virgin Voyages.
“Parents do so much for their kids, and we wanted to remind them that it’s okay to take a break. In fact, they should take a break, and what better way to do so than on a kid-free cruise with Virgin Voyages.
“From our first-class restaurants to our curated selection of experiences and activities, we provide five days of rest, relaxation, and enjoyment so parents can return to their families refreshed and ready to be their best selves.”
For more information, please visit VirginVoyages.com.
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