Visit Orlando has launched a new winter marketing campaign, Winter Doesn’t Exist in Orlando, in the UK this December.
The launch of the Winter Doesn’t Exist campaign will highlight Orlando as the “perfect sunshine escape” as well as showcase the diverse range of attractions and experiences across the destination.
This campaign will see a series of digital placements across Hyde Park’s popular annual Winter Wonderland in London.
Visit Orlando will take over five large screens in the family-friendly high-traffic area, to maximise viewing opportunities within the venue.
Families enjoying the festive fun in Hyde Park will catch a glimpse of Orlando’s winter offerings via the screens situated near family-friendly attractions such as the ice rink, ice slide, and Santaland express train.
Showcasing across key dates throughout December, Winter Wonderland visitors can catch a glimpse of the Unbelievably Real destination starting 2 December on weekends for the first three weeks of December and then for a full week from the 18 of December to align with the Christmas school holidays.
Casandra Matej, President & CEO of Visit Orlando, said:
“Orlando is a very popular winter sun destination for the UK market, offering unbelievably real attractions, events, and family-friendly activities for all interests.
“With warm weather and our famous Orlando sunshine, the Winter Doesn’t Exist campaign will showcase the very best of the destination for a winter getaway ahead of a peak booking period for our largest overseas market.”
Additional campaign activity includes digital OOH activity in key train stations for Christmas Markets across Manchester and Edinburgh.
The activation commences 2 December on weekends running through 24 December, including a full week 18-24 December.
The campaigns’ call-to-action will drive consumers to Visit Orlando’s UK website for travel inspiration, information on theme parks, things to do and see, and more.
Travel advisors are encouraged to complete the Orlando Travel Academy to stay up to date on the latest developments in Orlando.
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