VisitPITTSBURGH and Pittsburgh International Airport have unveiled their first ever training programme for UK and Ireland travel agents.
The programme invites agents to learn about and engage with the city of Pittsburgh, which the companies say is a “unique and exciting American travel destination.”
The companies also said that British Airways is set to relaunch a direct flight route from London Heathrow on 3 June – now is the perfect time for agents to get to know the destination so they can confidently sell Pittsburgh holidays.
To celebrate the launch of the programme, Pittsburgh is offering an exciting incentive for agent to accelerate their learning journey.
Those who sign up and complete the first module by 10 May will be entered into a prize draw to win one of five coveted places on a VisitPITTSBURGH group FAM, departing on the British Airways flight on 3 June.
The FAM trip itinerary will include ‘Only in Pittsburgh’ experiences such as a visit to The Andy Warhol Museum and discovering the flavours of the city with the ‘Burgh Bits & Bites food tour.
The programme consists of three modules; an introduction to Pittsburgh, ‘Only in Pittsburgh’ experiences, and city tours.
Each of the modules has six lessons and a short quiz to test agents’ knowledge as they learn.
All of the lessons have been carefully crafted to inform, inspire and excite agents, giving them the skills needed to entice customers and ultimately secure and maximise bookings.
Those who successfully complete the programme will be crowned a Pittsburgh Pro and receive a PDF certificate.
Jerad Bachar, CEO at VisitPITTSBURGH, commented: “We’re thrilled to be launching our first ever travel agent training programme at such a critical time.
“The UK and Ireland market is hugely important to us and the return of the British Airways direct flight from London Heathrow only serves to showcase Pittsburgh as an accessible, attractive destination for travellers.
“Pittsburgh is a city that has it all and we’re excited for our Pittsburgh Pros to learn about what makes our city so special.”
More modules, and more competition prizes, will be added to the training platform over time.
To find out more and sign up, visit pittsburgh-pros.com. For more information on travel to Pittsburgh, visit www.visitpittsburgh.com
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