Wayfairer Travel has launched a 10-day Japan Ski & Culture Tour to meet rising demand.
*All details correct at time of publish (15 August 2025)
The company said in a statement that Japan is projected to become its most popular destination in 2025, with bookings increasing by 32% since 2024.
Japan is the world’s most sought-after skiing destination due to its exceptional snow conditions and unique cultural experiences.
Influenced by cold Siberian winds, the region consistently receives light, dry powder snow known as ‘JaPOW,’ which, combined with Japan’s distinctive tree skiing, sets it apart from other winter destinations around the globe.
Wayfairer’s new itinerary is packed with both metropolitan city exploration and off-the-grid adventure – a fantastic tour for travellers seeking immersive travel in the land of the rising sun during the snowy winter months.
The itinerary has been curated by Wayfairer’s Japan Travel Specialist, Malcolm Wellby, who has lived in Japan for five years. Fluent in Japanese and deeply immersed in the country’s culture, Malcolm uses his insider knowledge to hand-select each unique experience within the itinerary.
10-DAY JAPAN SKI & CULTURE TOUR
Tailor-made from £8,799 per person.
The journey begins in Tokyo, where private guided tours delve into Shinto traditions, cuisine, and scenery of the capital.
From here, guests board the Shinkansen bullet train up to a Japanese ski resort in the Iwate Prefecture, spending five days discovering the iconic ‘JaPOW’, with backcountry guided tours, snowmobile adventures, and kilometres of epic skiing and snowboarding runs.
This region experiences its heaviest snowfall from late November to early April, with consistently optimal snow conditions throughout the season due to the cold climate.
After a week of skiing, the final three days are spent unwinding in Ginza, exploring one of Northeastern Tohoku’s oldest hot springs and staying in a 1000-year-old Japanese Ginzan Onsen, enjoying a traditional ryokan and Japan food tour, and soaking in the revitalising power of Japan’s volcanic landscape.
“Skiing in Japan is quickly becoming one of Wayfairer’s most popular travel experiences, and it’s easy to see why,” said Jason Stevens, CEO of Wayfairer Travel.
“With over 650 ski resorts, reliable snowfall, and an exceptional transport network, Japan offers some of the best skiing in the world.
What sets it apart is the unique combination of incredible powder and rich cultural experiences, which resonates strongly with today’s travellers.
Since COVID, we’ve seen growing interest from the US market, not just for skiing, but for exploring Japan’s traditions, cuisine, and landscapes.”
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