WeRoad has launched its latest campaign featuring lost animal posters for a missing alpaca, monkey, and reindeer.
The initiative, dubbed ‘Missing Animals’, is the brand’s latest global guerrilla marketing campaign which launched in key cities across France, Germany, Italy, Spain and the UK.
The campaign generated 20,000 landing page visits and resulted in hundreds of social media shares containing the mention of WeRoad’s accounts in all countries.
In London, posters were snapped and shared from Camden, Shoreditch, Notting Hill, Clapham, Covent Garden, London Bridge and Dalston.
Those curious enough to scan the QR code were redirected to the WeRoad site, highlighting upcoming 2023 itineraries where these curious critters can be found and a discount code of up to £200 off on selected trips.
Margherita Galluzzo, Head of Global Brand Marketing at WeRoad, said: “Travelling the world is often a topic of conversation in the office.
“One day, we were discussing how we missed all the beautiful creatures we encountered on our travels. And that’s exactly what inspired this campaign.
“To bring that longing for travel and seeing these wonderful animals, we developed our unbranded missing animals’ posters and took to the streets of London, Berlin, Madrid, Barcelona, Paris, Milan, Rome, Naples and Bologna.
“All the animals we have chosen can be met on the itineraries most loved by our community: the wild reindeer of Iceland, the monkeys of the jungles of Thailand or the temples in Nepal, the alpacas in Peru and Colombia.”
Established in Italy in 2017, WeRoad is now available in five markets including Spain, UK, Germany, and France, bringing 60,000 travellers to more than 190 destinations worldwide.
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