Newmarket Holidays has announced a brand-new trade incentive to celebrate the FIFA World Cup 2026. Travel agents will have the chance to secure one of two places on an exclusive 2027 USA or Canada FAM trip.
*All details correct at time of publish (11 June 2026)
The campaign challenges agents to score a hat trick: Score three bookings in the back of the net, across the Newmarket Holidays touring collection during the World Cup booking window, to get their name in the hat to win a place.
Running throughout the FIFA World Cup 2026 from 11 June to 19 July 2026, the incentive has been created to reward and engage valued trade partners during one of the world’s most high-profile sporting events.
It also encourages agents to maximise summer booking opportunities across the Newmarket Holidays portfolio.
With every Newmarket Holidays booking counting towards qualification, agents have complete flexibility to sell the destinations and products best suited to their customers. All while boosting their own product knowledge and future sales opportunities through the educational trip experience.
Hayley Morris, Head of Trade Sales and Partnerships, said: “We wanted to create a trade incentive that was simple, exciting and genuinely rewarding for our agent partners during one of the biggest global sporting events in the calendar.
“This gives agents the opportunity to secure a place on our 2027 USA or Canada FAM trip by doing what they do best, creating wish-list holidays for their customers. With no exclusions across the portfolio, every booking counts.”
Go to www.newmarketholidays.co.uk/agents/ for more information.
