Cruise Plus, the cruise-and-stay brand of Gold Medal Travel Group, has unveiled Sail into Discovery, a brand-new campaign running from 2 September to 31 October 2026 to support the September mini peaks season.
*All details correct at time of publication (2 September 2026)
The campaign showcases a collection of tailor-made cruise-and-stay holidays that pair unforgettable voyages at sea with immersive experiences ashore.
Designed to be the perfect complement to the brand’s Sail the Seasons main title brochure, which features seasonal sailing itineraries and ideas, Sail into Discovery delves deeper to unpack the key selling points and differences between Cruise Plus’ leading cruise line partners.
The aim is to make it easier for agents to identify the cruise line that best suits their customers’ preferences, and what they want out of their cruise holiday. At the heart of the campaign are 14 featured cruise and stay packages, with one standout itinerary highlighted from each core cruise line partner.
The line-up brings together an exceptional breadth of ocean and luxury brands, including Celebrity Cruises, Royal Caribbean, Princess Cruises, Holland America Line, Norwegian Cruise Line, Disney Cruise Line, Virgin Voyages, Regent Seven Seas Cruises, Silversea, Seabourn, Azamara, Oceania Cruises, Explora Journeys and Cunard.
Sail into Discovery is backed with a comprehensive campaign live from 2 September to 31 October 2026. A printed 40-page book filled with inspiration, and the 14 hand-selected itineraries will land with agents across the UK, arriving alongside copies of the Sail the Seasons main title brochure.
Agents will also have access to a dedicated campaign microsite and online hub, with a selection of bespoke offers. The activity is further amplified by inspiring video content created to drive cruise enquiries and bookings, dedicated campaign e-shots, and social media activity.
AGENT INCENTIVE
Agents booking during the campaign have a standout incentive to look forward to, courtesy of partner sponsor Cunard.
One lucky agent will win a Norwegian Fjords cruise holiday for two people aboard Queen Anne, a seven-night sailing departing Southampton on 2 May 2027 in Balcony Stateroom accommodation.
The prize offers the winner the chance to experience Cunard’s celebrated White Star Service, with the itinerary calling at Stavanger, Bergen, Ålesund and Haugesund, including the UNESCO-listed Bryggen area of Bergen.
All Cruise Plus package bookings made between 1 September and 31 October 2026 qualify, and bookings that include a Cunard sailing receive a double entry.
To be in with a chance, agents simply need to submit their booking reference. On top of the incentive, agents can also earn up to £1,500 in Farebank Rewards per booking throughout the campaign.
Sarah Lancashire, Product & Marketing Director for Cruise Plus, said: “Sail into Discovery is all about helping our agents cut through the choice and match every customer with the cruise line that’s right for them.
“Our cruise partners each offer something truly distinctive, and by bringing our hand-picked itineraries together with real insight into what sets each brand apart and combining that with seasonal sailings, means agents are positioned to drive even more bookings this autumn.
“And, with a fantastic Cunard incentive and generous Farebank Rewards on the table, there’s never been a better time to talk cruise.”
For more details on the Sail into Discovery campaign and incentive, visit the campaign hub at goldmedal.co.uk or call the sales centre team directly on 0800 014 7777.
