CV Villas has officially launched its integration with Travel Marketing Systems (TMS), an automated marketing platform designed specifically for the retail travel trade.
*All details correct at time of publication (17 August 2026)
The partnership offers increased flexibility to travel agents and represents the second phase of the villa brand’s largest trade initiative to date.
The TMS platform turns tour operator promotions, product content, and campaign assets into compliant, multi-channel marketing materials that agents can deploy quickly and easily.
Built to make high-quality, consistent, and measurable marketing accessible to travel businesses of all sizes, the platform covers essential retail sales channels from a single hub, including:
- Website search tools and custom landing pages
- Social media content
- Email marketing campaigns
- Digital display screens and window posters
Through the live integration, more than 250 TMS members can now access CV Villas’ entire portfolio directly via their own websites, complete with live availability and search functions.
As a result, agent partners can propose CV Villas properties using direct links from their own web domains, promising more streamlined sales through industry-leading digital integration.
The announcement follows the debut of CV Villas’ unbranded, client-facing website launched in January of this year, further solidifying the company’s commitment to supporting its trade partners.
CV Villas’ TMS platform is currently live with over 50 travel agencies across the UK and Ireland, with rollout expected to expand.
Chris Etheridge, Senior Business Development Manager at CV Villas, said: “We’re always looking for ways to help our travel agent partners showcase villas to their clients, and this integration marks an exciting next phase for our largest ever trade initiative to date.
“Through TMS, more than 250 member agencies can now feature our entire portfolio with live availability and pricing directly on their websites. Agents can propose individual villas using links from their own branded site, keeping the focus firmly between the agent and their client.”
Steve Rushton, Director at Travel Marketing Systems, said: “Consumer behaviour continues to show the value of trusted travel professionals, with customers increasingly looking for expertise, service and reassurance when planning and booking their holidays.
“That makes it more important than ever that agents have easy access to strong, relevant and inspiring marketing content.
“We’re delighted to be working with CV Villas to bring their portfolio into the TMS platform. The new integration gives agents access to a full villa search experience, including wishlist functionality, live availability and pricing, and the ability to showcase CV Villas content directly through their own websites.
“What makes this particularly powerful is how the content connects with the wider TMS platform. Agents can use CV Villas’ villa content not only as a website search feature, but also as a ready-made source of inspiration.
“As with all marketing assets generated through TMS, activity can link back to full information landing pages designed to drive traffic and enquiries directly to the agent.
“It gives agents a rich library of villa holiday content at their fingertips and makes it easier for them to promote, personalise and respond to customer interest quickly and effectively.”
To find out further information, please visit https://www.cvvillas.com/travel-agent-partners/
To request more information and to register interest in training, agents can email agents@cvvillas.com
