Qatar Airways has entered the metaverse with the launch of QVerse, a novel virtual reality (VR) experience for visitors to the airline’s website.
Users can now virtually tour and navigate the Premium Check-in area at Hamad International Airport (HIA), the cabin interior of the airline’s aircraft including Business Class – Qsuite and the Economy Class cabin through their own electronic devices.
In an official statement, Qatar Airways said that it is the first global airline to introduce a MetaHuman cabin crew, a 3D human model named ‘Sama’ – whose name is of Arabic origin and translates to ‘sky’.
‘Sama’ offers an interactive customer experience by engaging with the user while highlighting the unique features in both Business and Economy Class cabins through a narrated script.
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “With physical boundaries beginning to be challenged by the metaverse on an increasingly larger scale, it is exciting to embrace a technology that enables all travel enthusiasts to enjoy a uniquely immersive experience of our award-winning products and services.
“Our status as the first airline to introduce a MetaHuman cabin crew is testament to our unwavering desire to innovate and delight our customers.
“We are constantly looking forward to adopting and introducing novel technologies that enhance our passengers’ complete journey.”
The experience was developed using Epic Games’ Unreal Engine, the world’s most advanced real-time 3D creation tool, and MetaHuman Creator, a cloud-based app for creating high-fidelity digital humans.
For more information, please visit qatarairways.com/QVerse
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