Celebrity Cruises has announced that Celebrity Apex will homeport in Southampton for the first time in 2024.
Celebrity Apex will replace Celebrity Silhouette, allowing British guests to “explore Europe in style”.
Lisa Lutoff Perlo, President & CEO of Celebrity Cruises, said:
“This truly is an exciting moment for us. Having one of our award-winning Edge® Series ships sailing from Southampton will offer an experience like no other from the UK, connecting guests to the world around them through the innovative outward-facing design and visionary spaces these celebrated ships are known for.
“Celebrity Cruises continues to redefine cruising, taking our guests to the world’s best places on the world’s best places.”
Celebrity Cruises Vice President & Managing Director of Europe, Middle East and Africa (EMEA), Jo Rzymowska, said:
“The UK has always been integral to the success of our brand, and homeporting Celebrity Apex from Southampton underlines our commitment to this market and is a testament to the strength of local consumer demand, supported by our formidable travel partners.
“There is a huge appetite from UK guests who share our curiosity for people, places and cultures, and our passion for opening up the world through a love of travel.
“I’m looking forward to welcoming even more of our guests on board Celebrity Apex when she raises the bar for cruising from Southampton in 2024.”
Following feedback from travel partners, Celebrity Cruises is announcing its UK deployment two weeks in advance of the launch date for the first time.
Agents can pre-register interest from mutual guests to be the first to book Apex’s itineraries in 2024.
To support its travel partners in selling Celebrity Apex from Southampton, the line will host 600 agents on board Apex in 2023, from ship visits to Seminars at Sea.
Additionally, agents can also make full use of a suite of training and marketing tools via Celebrity Central including a dedicated training webinar.
Other tools available include “Be the first to book” banners for agents to use on their own websites; fact sheets, talking points, website banners, itinerary flyers, and ready-to-use print adverts.
New training modules featuring Celebrity Apex from Southampton will be available soon on Celebrity Passport.
Agents selling Celebrity Apex can earn up to £20 per booking on all 2024 Apex bookings via Celebrity Rewards.
Celebrity Apex will offer four-to-13-night sailings to Europe from May to November 2024 to the Norwegian Fjords, the Arctic Circle and the island of Ibiza.
For more information on all sailings available on Celebrity Apex for her spring/summer 2024 season, as well as a full suite of training, toolkits and marketing support, please visit celebritycentral.co.uk
Click here for more exciting travel daily news and travel industry news updates related to the UK trade and travel industry, published daily on Travel Pursuit UK!
