Visit Isle of Man has launched a new marketing campaign, part of its ambitious new strategy to attract 500,000 visitors each year by 2032, up from nearly 320,000 in 2019.
The ‘Extraordinary is… an Island like no other’ campaign celebrates the Island’s uniqueness through its rich heritage and culture and beautiful natural landscapes.
The campaign demonstrates the extraordinary experiences available in any season on the Isle of Man with activities such as coastal and uplands hiking, kayaking and mountain biking.
With a 10,000-year history, there are ancient monuments, medieval castles, vintage railways and unique, living traditions.
These customs and traditions include Oie Voaldyn, a Manx celebration on May Day Eve of remembering and retelling old Manx and Norse customs, and Hop Tu Naa, the Manx alternative to Halloween.
Guests can look forward to Manx songs, traditional folk dancing and turnip carving. This is supported by a year-round calendar of events across sporting, arts and cultural interests.
The Island also boasts over 160km of coastlines, 32 beaches and an awe-inspiring range of flora and fauna including birds and marine life of dolphins, basking sharks and whales, and wild wallabies.
Visit Isle of Man hopes the new campaign, running in print media, on-demand TV and online, will drive tourism to the Island, using stunning high-definition photos and two specialist videos.
Non-Executive Chair of Visit Isle of Man, Ranald Caldwell said:
“After a great 2022, we are excited to build on our recovery this year. We are continuing to see the return of visitors gathering pace and have high hopes for the season ahead as we work towards our ambitious strategy.
“Our ‘Extraordinary Is’ campaign brings to life everything the Island has to offer to visitors of all ages, including the opportunity to reconnect with what matters, to be joyfully and playfully active in our adventure playground, and to discover years of rich heritage, a vibrant culture and a fascinating art scene.”
Visitor numbers at the Isle of Man are recovering towards pre-pandemic levels, with the Island projected to have welcomed around 275,000 tourists in 2022 and aims to reach over 300,000 in 2023.
For more information, go to visitisleofman.com/extraordinary-is
Click here for more exciting tourism updates or browse Travel Pursuit UK for the latest travel news from your favourite travel brands!
