New research from LoopMe, the global leader in brand performance, reveals that one-third (32%) of UK consumers plan to travel in 2025, signalling strong intent, and with 16% undecided, there is the opportunity for brands to influence decision-making.
*All details correct at time of publish (05 August 2025)
Across all age groups, half of UK travellers (50%) prefer all-inclusive accommodation, highlighting the demand for ease, value and stress-free experiences. This is followed by Airbnb (30%), and breakfast-only/half-board (20%) stays.
The report also revealed that beach holidays remain the top choice for getaways (61%), followed by city breaks (18%) and staycations (10%).
Cruises (6%) and ski trips (3%) have also been listed as popular destinations for UK consumers. This positions beachgoers as a highly valuable and engaged audience for travel brand advertisers to target.
Across all age groups, Gen Z (18-24) and Boomers (55-64) are most likely to book beach holidays, providing brands with a unique and specific demographic target.
Relaxation (50%) was found to be the leading motivator when booking trips, making it a key emotional driver for travel-focused campaigns. Other travel motivators include:
- Adventure – 15%
- Budget-focused travel – 13%
- Culture – 12%
- Luxury – 11%
- While planes remain the most popular transport mode (43%) overall, respondents identified as ‘luxury travellers’ also prefer using cars (37%) and trains (22%) as alternatives – identifying a market for brands to tap into.
“There is a clear preference from UK travellers for convenient, easy, and stress-free holiday experiences,” said Sarah Tims, AVP Marketing at LoopMe.
“As consumer preferences continue to shape how brands and travel advertisers engage, it’s essential for brands to spotlight these emotional drivers and harness data to connect with travellers where it matters most.”
Methodology
LoopMe surveyed 3,401 UK consumers between 3-18 March 2025 to gauge travel habits, preferences, and motivations.
Go to LoopMe for more information.
Visit the Travel Pursuit News Hub for more exciting updates.
