Newmarket Holidays has revealed its on-trend destinations for 2026, based on booking patterns and consumer demand from the past 12 months.
*All details correct at time of publish (5 December 2025)
The company said Italy and India continue to top the list of most booked destinations, with momentum expected to remain strong into 2026.
Bookings for Japan continue to rise after three years of growth, while Australasia and China are set to join the ranks of Newmarket Holidays’ best sellers.
The operator reports that customers are seeking out immersive cultural experiences, deeper discovery and high-impact, once-in-a-lifetime journeys.
To support this momentum, Newmarket Holidays is expanding its product portfolio to add new tours to India and Italy, following recent launches for Japan, China and Australasia.
Three new Indian itineraries will include a rail-based Premier Collection adventure, a tiger safari exclusively for solo travellers, and a Himalayas-to-Ganges experience.
Two new European escorted holidays will immerse guests in the heritage of Southern Italy in Puglia and Basilicata, and explore Italian and Swiss Alp highlights including Lake Maggiore, Zermatt and the Centovalli Railway to offer fresh perspectives on perennial favourites.
Verity Rice, Director of Product, Purchasing & Operations, says: “We’re pleased to see our consistently strong performers, particularly India and Italy, continue to feature prominently in our top 10.
“It’s also been exciting to track the rise of new favourites, with Japan becoming a regular presence, and newer long-haul tours to China and Australasia receiving massive interest.
“We’ve also seen increased demand for major events such as Wimbledon and André Rieu concerts, reflecting a wider trend towards meaningful, experience-led travel.”
For more information visit: www.newmarketholidays.co.uk
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