Riviera Travel is celebrating the success of RIVA AI, its always-on digital trade support assistant, built in partnership with travel agents to support how they sell Riviera holidays every day.
*All details correct at time of publish (27 January 2026)
Seamlessly integrated into Riviera Explorer, RIVA AI provides agents with instant access to Riviera knowledge, content and support at the moments it matters most.
Since going live in November last year, over 1,000 agents are actively using RIVA AI – a number that continues to grow daily – with thousands of questions already asked across a wide range of topics.
Agents are using RIVA AI to support itinerary deep dives, destination insights, ship and hotel information, mobility queries and the creation of relevant social content to support live customer conversations.
Travel agent behaviour shows that Riva AI is most frequently used at the point of sale, where confidence, reassurance and clear positioning directly influence conversion.
By providing instant, accurate answers in real time, Riva AI supports agents during live customer interactions, helping them sell with greater confidence and clarity.
RIVA AI has proven especially valuable for agents during busy trading periods, giving agents fast, reliable support when time is limited and customer demand is high.
The volume and variety of questions asked highlights how quickly RIVA AI has become embedded in agents’ day‑to‑day selling workflow.
Built with the trade and now shaped by the trade:
RIVA AI was created in partnership with the travel trade, and its ongoing evolution continues to be driven by how agents use it.
Every question asked helps Riviera Travel better understand where agents need support, creating a growing body of trade-led intelligence that reflects how Riviera holidays are sold in the real world.
Riviera Travel is already working on a series of enhancements that will further strengthen RIVA AI’s role within the trade.
These developments reinforce Riviera’s commitment to practical innovation that helps agents sell smarter, market faster and support customers more confidently.
What the trade is saying:
Feedback from agents has been overwhelmingly positive, with many already describing RIVA AI an essential part of their selling toolkit in Rivieras latest UK-wide trade survey:
“I’ve found RIVA AI helpful as a quick-reference tool, especially during peaks when things are busy.”
“I was able to compare ships and find out about inclusive transfers. It gives confidence in knowledge when speaking to clients.”
“Our customers love Riviera, so using the RIVA AI has been so important for us as a company, as it is so simple to navigate.”
Emily White, Senior Marketing Executive at Premier Travel, added:
“The teams have been using RIVA and have been impressed with how informative and easy it is to access. For all the questions it has been asked, the answers were clear and returned very quickly saving time and calls.
“It’s definitely a tool we are finding really useful for teams and it will only help more going forward.”
Riviera Travel on RIVA AI’s success:
Amanda Docherty, Head of UK Trade Sales, said:
“We know that RIVA AI has already become an invaluable asset for our trade partners. The speed and depth of information it provides mean agents can support their customers more efficiently than ever, especially during high peak demand.
“Every question asked helps us refine and enhance the tool even further – it truly is shaped by the trade, and we’re committed to continuing its evolution. We’re thrilled to see so many agents embracing it so quickly and we’re committed to continuing its evolution to ensure it remains a trusted and powerful resource for the industry.”
Visit the Travel Pursuit News Hub for more exciting updates.
