A new survey from cruise.co.uk has revealed that over one in three holidaymakers would book a ‘wellness at sea’ voyage. The cruise specialist polled more than 500 customers, with 34% ‘likely’ to join a wellness-specific sailing.
*All details correct at time of publish (04 March 2026)
‘Spa and thermal experiences’ were the preferred onboard activity, with 23% of respondents stating they would most like to see these facilities on a cruise. ‘Yoga or Pilates’ came in next at 14%, with ‘nutrition and healthy cooking workshops’ just behind on 13%.
Meanwhile, 46% of customers look to use the onboard gym at least once when on a holiday at sea, while 7.5% said they take advantage of the gym on a ‘regular’ basis.
Tony Andrews, Managing Director of cruise.co.uk, said: “Wellness continues to grow in popularity, and it’s clear that many cruise customers want the opportunity to relax, recharge and feel their best while at sea.
“Our results highlight that interest understandably skews towards relaxation over exertion. Cruising provides the perfect setting to switch off and unwind, combining world-class facilities with the chance to watch the world drift by.”
Sample wellness cruise
Line: Cunard
Ship: Queen Anne
Itinerary: Wellness At Sea Cruise – Norwegian Fjords
Departure date: July 5, 2026
Duration: 7-nights
Price: From £802pp
Departure and return port: Southampton
Calls at: Stavanger, Olden, Ålesund, Haugesund
What’s included: All meals (excluding speciality dining), afternoon tea, theatre shows, onboard gym
Wellness extras: Voyage in partnership with Harper’s Bazaar; features three Harper’s Bazaar Wellness at Sea packages; expert‑led health and wellness talks, including with Katarina Johnson-Thompson, Olympic silver medallist and Queen Anne icon; and bespoke nature‑led Norwegian shore excursions focusing on body, mind, beauty and wellness
Further details: Queen Anne from Southampton | Cruise.co.uk
Photo credit: Andrew Sassoli-Walker
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