B2B tour operator Gold Medal and sister brand Pure Luxury are keeping Europe firmly in the spotlight as their dedicated focus campaigns continue into April, helping agents to capitalise even further on sustained short-haul demand.
*All details correct at time of publish (06 April 2026)
In collaboration with Grecotel Hotels & Resorts, Gold Medal’s European Getaways and Pure Luxury’s European Escapes campaigns are now extended until 12 April, with six additional offers for each brand added for the extension period.
With a luxury holiday prize draw running alongside the campaigns, agents have even more reason to put these European portfolios at the heart of their recommendations in the coming weeks.
Both campaigns showcase broad, bookable programmes across key European destinations, offering access to thousands of hotels and resorts, a wide choice of scheduled and low-cost airlines, and options to suit different budgets and preferences.
Each is supported by a dedicated marketing hub featuring product assets, ready-made marketing materials and a suite of promotional tools, plus exclusive offers designed to help agents maximise conversions and drive bookings.
Agents booking packages with Pure Luxury are also in with the chance of winning a spectacular four-night holiday to Grecotel Creta Palace, Crete, including accommodation, flights and transfers for two people.
All Pure Luxury European package bookings made before 12 April will be entered into the prize draw, with double entry for bookings that include room nights at a Grecotel property.
Pure Luxury bookings can be secured with a £150 per person deposit via the sales centre, with deposits for Gold Medal bookings from £99 per person either via the Gold Medal website or sales centre.
Sarah Lancashire, Marketing & Interim Product Director at Gold Medal and Pure Luxury, said:
“We have such a strong and varied collection of wonderful properties across Europe, and we continue to see strong demand for short-haul holidays.
“With new offers added for the extension period and an exciting holiday prize incentive with Grecotel, we’re giving our agent partners even more reasons to start conversations about this vast and varied region and convert bookings before the campaigns end.”
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