AmaWaterways is celebrating Travel Advisor Appreciation Month, designed to reward and empower its valued advisor partners.
*All details correct at time of publish (06 May 2026)
Building on its longstanding commitment to the trade, AmaWaterways is also bringing back its highly popular Sell 3, Sail Free offer for 2026, giving advisors the opportunity to earn a complimentary river cruise when they book three qualifying reservations.
The offer applies to bookings made from May 1, 2026, for travel completed in 2026.
Complimentary sailings may be taken in Europe, Colombia or along the Mekong through March 2027, on select FAM cruises or departures within 60 days of sailing, based on availability.
“Travel advisors remain at the heart of everything we do, and Travel Advisor Appreciation Month is an important opportunity for us to recognise their ongoing support and partnership,” said Catherine Powell, CEO of AmaWaterways.
“These incentives not only to thank our advisor community, but also to help them grow their business and succeed in an increasingly dynamic travel landscape.”
“Travel advisors are an integral part of the AmaWaterways family, and we are incredibly grateful for their continued trust and collaboration,” said Kristin Karst, Chief Brand Ambassador of AmaWaterways.
“We’re proud to support their success and recognise the vital role they play in creating unforgettable journeys for our guests, not just in May, but all year long.”
For more information, go to www.amawaterways.co.uk.

