Gold Medal, the flagship brand of Gold Medal Travel Group, is riding the wave of wanderlust with a brand-new USA & Canada campaign.
*All details correct at time of publish (17 June 2026)
‘In Focus: USA & Canada’ features a brand-new 132-page brochure plus a dedicated selling guide packed with practical hints, tips and talking points to assist with converting the anticipated client enquiries that major sporting events often generate.
In addition to the book – available to order via Tradegate – a microsite with downloadable marketing assets, ready-made social content, and a curated selection of special offers with accessible regional routes into America’s most iconic destinations, is available for agents to use in their selling.
The new campaign features two standout new properties, which will be making their debut in the Gold Medal portfolio this year. On the iconic Sunset Strip in Los Angeles, The Valorian, part of Hilton’s Curio Collection, arrives with a bold new identity.
Previously known as The Mondrian, the rebranded property offers an elevated experience befitting its new name and is available to book now. Agents can also take an early look at what promises to be one of Nashville’s most talked-about openings, Dolly Parton’s Songteller Hotel.
The eagerly anticipated property inspired by the country icon’s bestselling memoir will be available to book very soon, and agents are encouraged to plant the seed with Nashville-bound clients now.
Sarah Lancashire, Marketing & Interim Product Director at Gold Medal, said: “The USA & Canada have always been strong performers in our portfolio, but right now the stars are aligning.
“The aim of this campaign is to give our agent partners a comprehensive toolkit that is designed to help sell this compelling destination as it comes into sharper focus across the globe, as the millions who tune in to watch England’s World Cup journey find themselves captivated by the draw of the host cities.
“Whether that’s the spirit of Miami, the Dallas skyline or Vancouver’s breathtaking Pacific backdrop. This campaign supports our agent partners to be prepared for the enquiries, and our position is to make sure they are informed and ready to sell.”
Agent Incentive
To celebrate the campaign, Gold Medal has partnered with United Airlines for an exclusive incentive offering five places on a FAM trip to California.
Any USA or Canada packages booked between 1 and 30 June can be registered via the Gold Medal website to be entered into the prize draw. For more information and to visit the hub, head to www.goldmedal.co.uk.
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