Ambassador Cruise Line is launching its 2028/29 season at 9 am on Thursday, 12 March 2026, marking the earliest season launch since the company was founded in 2021.
*All details correct at time of publish (12 March 2026)
The new programme will see the Affordable Quality cruise line continue to offer guests the ‘warmest welcome at sea’ on a collection of no-fly cruise experiences sailing from 23 April 2028 through to 29 March 2029.
Presented in a 116-page, A4 landscape glossy brochure, which is available to view in a Flipbook here or download here – with print copies dropping on the doormats of Ambassador database subscribers and valued trade partners in early April.
The new season features sailings from London Cruise Terminal in Tilbury, Newcastle Tyne, Dundee, Liverpool, Belfast and Portsmouth.
As with recent seasons, all itineraries in 2028/29 will be adult-only, following extensive guest feedback. This allows Ambassador to continue delivering a calm, adult-focussed community at sea across all sailings, including during peak holiday periods.
With more ex-UK departures than any other cruise line, the 2028/29 season comprises 74 sailings and four Christmas Party Event dates, with 35 sailings plus four Christmas Party dates on Ambience and 39 itineraries aboard Ambition.
In total, the Ambassador fleet will call at 108 ports across 30 countries and three continents, travelling more than 130,000 nautical miles, with itineraries ranging from 1 to 42 nights.
From longer Mediterranean voyages to European city breaks, themed sailings and winter itineraries that take in the Northern Lights, the 2028/29 programme will see Tilbury-based Ambience embark on her sixth season accompanied by her sister ship Ambition, sailing primarily from the regions on her fifth year of itineraries.
The 2028/29 brochure also includes spotlight features on Ambassador’s Group Holiday and Solo Travel offering:
Speciality Dining, Drinks Packages, onboard entertainment and themed cruises; Home Suite Home – a bespoke service offering a range of exclusive benefits to guests booking premium cabin grades; Concessionaires including the Spa offering, shopping and Wi-Fi packages.
Also included is an overview of Ambassador’s charity collaborations and partnerships, including ORCA, Help for Heroes, Essex Cricket and the World Indoor Bowls Association; and details of the Ambassador’s sustainability credentials with Ambience and Ambition in the top 15% of the most environmentally efficient cruise ships in the world.
Ambassador Cruise Line Chief Executive Officer, Christian Verhounig, said: “Since Ambassador Cruise Line was founded in January 2021, our aim has been clear: to offer an affordable, quality, no-fly cruise experience that is traditional, authentic, welcoming and sustainable.
“Our faith in what makes us truly unique has proved to be a winning formula: more than a quarter of a million guests have enjoyed the ‘warmest welcome at sea’ with us since our inaugural sailing in April 2022, with 94% saying they would recommend us to friends and family and travel with us again.
“Launching our 2028/29 season earlier than ever before not only reflects the confidence our guests place in Ambassador to deliver truly exceptional cruise experiences but also their desire to plan meaningful travel further ahead.
“We are proud to have built a strong and loyal community at sea, underpinned by traditional maritime values and outstanding value, that sees guests return to us time and again. Accordingly, our all-new itineraries have been shaped by guest feedback and designed to offer the right balance of discovery, relaxation and enrichment to repeat and new-to-brand guests.
“With no-fly cruising from six UK gateways providing travellers with a hassle-free opportunity to start their holiday from a port that’s close to home, adult-only experiences and a continued focus on delivering exceptional service to all those who sail with Ambassador, we look forward to welcoming new and returning guests aboard for many years to come.”
2028/29 launch offers
To mark the launch of the new season, guests booking between 12 March and 30 June 2026 will benefit from a range of ‘Marveless’ early booking incentives, subject to availability. These include:
Buy One, Get One Half Price
Ambassador is offering Buy One, Get One Half Price on all sailings in the 2028/29 season, subject to availability. The offer will be shown upon booking, with the first guest at full price and second guest travelling for half that amount.
15% off Premium Drinks Packages on Ambassador Fares
As well as the Buy One, Get One Half Price offer, guests looking to enjoy Ambassador’s Premium Drinks Package – the Expedition Package – will receive 15% off the per day price, valid on selected sailings.
This will see the price reduced from £49.95 per person per day to £42.46 per person per day when booking an Ambassador Fare. The drinks package includes premium wines, premium spirits and cocktails, as well as speciality tea and coffee, non-alcoholic drinks, service charges and gratuities.
25% off Single Fares for Solo Travellers
Solo travellers can take advantage of up to 25% off full single fares on all sailings in the 2027/28 season, subject to availability.
Great deals on Group bookings of 15 guests or more
Groups of 15 guests or more can enjoy additional benefits when booking a cruise with Ambassador, including a 5% discount on selected sailings. For groups of 25 adult guests, Ambassador will offer one additional free place (26th place), and two free places for groups of 50 adult guests (51st and 52nd places).
Group bookings also enjoy a special welcome cocktail party and preferential group dining arrangements. To find out more about group arrangements, please contact Ambassador’s Group Department via groupsales@ambassadorcruiseline.com.
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