Cunard, Carnival Cruise Line, Holland America Line, P&O Cruises, Princess Cruises, and Seabourn have joined forces to sponsor a new Fred. Olsen Travel concept store in Ringwood, Hampshire.
The proposition, which celebrated its grand opening yesterday (19 June), is Fred Olsen Travel’s first multi-brand concept store to showcase brands from the same stable.
Each cruise line has agreed to a three-year deal in return for in-store branding, marketing and dedicated promotions.
Each brand will have its logos and dedicated point-of-sale materials, including brochures, displayed behind different desks in the store.
The Hampshire outlet is based in a Grade II listed building on Ringwood High Street, marking the travel agency’s third concept store following the opening of its Eastbourne store in June last year and its second in Worthing in January.
Tom Mahoney, Director of UK Sales at Cunard, said: “The opening of this new concept store will strengthen our partnership with Fred Olsen Travel.
“This dedicated high street space brilliantly showcases the exceptional cruise experiences our brand is known for and it is fantastic to have so many adventures at sea on display here in Hampshire, just a short drive from our UK headquarters in Southampton.
“This collaboration highlights the innovation that exists in the cruise sector and shows that the future is bright for high street retail agencies.”
Paul Hardwick, Fred. Olsen Travel’s Director of Retail, added: “We are delighted to be opening our newest concept store in Ringwood, Hampshire, supported by the Carnival brands.
“Cunard were instrumental in bringing this opportunity together, which further strengthens our great partnership with all of the Carnival brands.
“We feel strong collaborations such as this will further help us grow our business on the high street and is integral to our own retail estate expansion plans.”
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