Cunard plans to reach more than 250 travel agents, across 70 stores, as part of its biggest-ever nationwide sales blitz.
A seven-strong team will hit UK highstreets during CLIA Cruise Week (16-20 September).
The blitz will also include visits to three travel agent head offices – Fred Olsen Travel in Ipswich, Panache in Chorley, and Travel Village in Chorley – allowing the team to speak to more agents than ever before.
The sales team, joined by head office staff, will be armed with updates and information, agent collateral, and Shine reward points to give away.
The week-long initiative will also be an opportunity for Cunard to share details of its new ‘Pay As You Earn’ concept on Shine Rewards Club, the luxury cruise line’s agent loyalty programme.
Pay As You Earn allows agents to continuously pay Shine points towards their own Cunard voyage.
Benefits include being able to book any voyage currently on sale; being able to book multiple voyages; and being able to earn more shine points via a personal booking.
Currently agents can only book using their points at the time of booking.
Tom Mahoney, Director of UK Sales at Cunard, said: “We are as committed as ever to supporting our travel agent community and working together to create unforgettable experiences for our mutual customers.
“These visits are a brilliant opportunity for the Cunard team to learn more about the issues impacting our travel agent partners, whilst providing key brand insights and enhancing stakeholder relationships.
“Our dedicated sales team will be working tirelessly to showcase our extraordinary Cunard fleet and unique on board experiences.
“The future of luxury travel is incredibly bright, which is why we can’t wait to get on the road and bring our new propositions to life.”
Shine Rewards Club
Cunard has also launched a ‘New to Cunard’ area on Shine Rewards Club to support agents who are learning about the brand or would like a refresher.
The content covers information on fare types and global destinations as well as example drinks menus, restaurant menus and the world-leading variety of award-winning entertainment.
Agents can visit www.ShineRewardsClub.com for the latest Cunard news and information, as well as to earn Shine points for bookings and training.
For more information about Cunard, or to book a voyage, visit www.cunard.com.
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