G Adventures has announced a partnership with Jerne to expand US-based content-creator relationships.
The partnership will also see the launch of a new platform that will allow creators to connect with G Adventures “in a mutually beneficial way.”
G Adventures will focus on specific geographical areas, themes, and experiences that dovetail into larger marketing strategies.
Jerne’s easy-to-use platform will ensure that both creators and providers are matched in a mutually-beneficial relationship by defining goals and responsibilities and providing useful metrics and measurable results.
Alex Sanchez, Consumer Marketing Manager for G Adventures in the US, said: “We know that creators are a key piece in our marketing plan, and Jerne’s seamless platform will allow us to work more efficiently with new audiences to amplify how travelling with G Adventures can help make the world a better place.
“As the pioneer in community tourism, G Adventures has long understood that building, sustaining, and growing a community is one of the most important ways that travel can be a force for good. And it’s no different when working with the creator community.”
Tim Morgan, Jerne’s CEO, said:
“When you combine the volume of creators around the world and the documented influence they have on buying decisions with a world-class product like G Adventures, the sky is truly the limit.
“As a leader in building community within its travellers as well as in its destinations, G Adventures is perfectly poised to realize the marketing opportunities associated with this fast-growing distribution channel.”
The partnership is up and running, and creators interested in working with G Adventures can start the process at https://www.jerne.com/gadventures/.
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