A Travel Trade Platform

Search
Close this search box.

G Adventures Partners With Jerne To Boost Content Creator Relationships

G Adventures
Share this:

G Adventures has announced a partnership with Jerne to expand US-based content-creator relationships.

The partnership will also see the launch of a new platform that will allow creators to connect with G Adventures “in a mutually beneficial way.”

G Adventures will focus on specific geographical areas, themes, and experiences that dovetail into larger marketing strategies.

Jerne’s easy-to-use platform will ensure that both creators and providers are matched in a mutually-beneficial relationship by defining goals and responsibilities and providing useful metrics and measurable results.

Alex Sanchez, Consumer Marketing Manager for G Adventures in the US, said: “We know that creators are a key piece in our marketing plan, and Jerne’s seamless platform will allow us to work more efficiently with new audiences to amplify how travelling with G Adventures can help make the world a better place.

“As the pioneer in community tourism, G Adventures has long understood that building, sustaining, and growing a community is one of the most important ways that travel can be a force for good. And it’s no different when working with the creator community.”

Tim Morgan, Jerne’s CEO, said:

“When you combine the volume of creators around the world and the documented influence they have on buying decisions with a world-class product like G Adventures, the sky is truly the limit.

“As a leader in building community within its travellers as well as in its destinations, G Adventures is perfectly poised to realize the marketing opportunities associated with this fast-growing distribution channel.”

The partnership is up and running, and creators interested in working with G Adventures can start the process at https://www.jerne.com/gadventures/.

Click here for more exciting updates from G Adventures or browse Travel Pursuit UK for the latest travel news from your favourite travel brands!

Related Articles

Cruise Hub

Viking To Welcome 10 Additional River Ships

Attractions

Visit Orlando Launches New UK Winter Campaign

Cruise Hub

Emerald Sakara Christened In Puerto Rico