G Adventures’ second ‘G Trek for Good’ has raised over £30,000 for local communities and industry members in need.
Over 30 members of the UK travel industry climbed Mt Toubkal, the highest point in North Africa, in a bid to raise money for local communities and fellow industry members in need.
The second ‘G Trek for Good’, an initiative developed by global adventure operator G Adventures in 2019, saw the group raise over £30,000 for the Planeterra Foundation and ABTA LifeLine.
All 32 members of the G Trek For Good group reached the 4,167 metre summit, securing the donations that will be split equally between the two causes.
Brian Young, Managing Director at G Adventures said he was “blown away” by the support and donations received.
“G Trek For Good started back in 2019 as a fundraising initiative to support the incredible work done by our non-profit partner, Planeterra.
“We took a small group of climbers up Mount Kilimanjaro and, understanding that help starts at home, we donated a percentage of these funds to ABTA LifeLine in recognition of the great work they do to support our industry colleagues.
“Having seen such an incredible response, we knew there was an opportunity to go bigger and ABTA LifeLine was the obvious choice of partner for our second trek.
“There is huge power in bringing people together to raise money and take on, what was for some, the toughest challenge of their life.
“I want to thank the incredible G Adventures Chief Experience Officers who helped ensure that every person made it to the top which, considering the conditions we faced, was no small feat.
“We always talk about the powerful friendships that can be made when travelling and I know that the camaraderie and connections built on Mt Toubkal will last a lifetime.
“We smashed our original fundraising goal of £20,000, and have just passed the £30,000 mark, which is down to the commitment of our climbers and the incredible generosity of everyone who donated.
“It really is a tribute to this amazing industry we work in. The fundraising page will remain open until 25 October 2022, so there’s still time for people to donate.
“I’m excited to then work with our team at Planeterra to finalise the allocation of the funds, which will make a life-changing impact to local communities visited by G Adventures.
Trudie Clements, Director of ABTA LifeLine said the charity has worked tirelessly to support those who have faced difficulties through the pandemic.
Requests for support are expected to increase as the cost of living crisis is felt through the winter months.
“The funds raised through G Trek for Good will go towards supporting the most vulnerable in our travel community who are struggling with the cost of living crisis among other things and have nowhere else to turn.
“It will throw them a lifeline in their time of need and make a real difference in their lives.
“Taking on a challenge of this nature takes time and commitment and I cannot thank those who stepped up to the challenge or donated enough.
Plans for the third G Trek for Good is already underway for 2023 and industry members can register their interest with Leah Whitfield, Communications and Partnerships Manager at G Adventures – lwhitfield@gadventures.com
For those wanting to donate, the G Trek For Good page will remain open until 25 October 2022 – https://www.classy.org/team/437765
Subscribe now and follow Travel Pursuit UK on Instagram, Facebook and LinkedIn for all must-see travel updates published daily in UK’s brand new, travel trade publication.
