HotelPlanner has integrated ChatGPT into its new loyalty programme, Hotel Buyers Club.
The company said that the integration enables members to receive personalised recommendations and search & booking assistance from ChatGPT, for an even more seamless and convenient experience.
John Prince, Co-Founder & CIO, HotelPlanner, said: “Our goal has always been to stay ahead of the technology curve so we can provide our customers with the best possible hotel booking experience.
“By integrating ChatGPT into our Hotel Buyers Club loyalty programme, we’re able to offer our paid members a new level of personalised and customised service that is nearly unmatched in the industry.
“This integration enhances our customers’ booking experience and sets a new standard of service for our industry.”
The Hotel Buyers Club loyalty programme is HotelPlanner’s first such effort and was designed to provide paid members with exclusive discounts on more than 1.4 million hotels and alternative accommodations worldwide.
Other benefits include VIP-level customer service and support, and a bi-weekly newsletter with travel deals and tips, and more.
With the integration of ChatGPT, Hotel Buyers Club members now have access to broader search capabilities to find the perfect hotel for any traveller category.
Philip Ballard, Chief Communications Officer, HotelPlanner, said:
“Hotel Buyers Club is more than just a loyalty programme. Our vision is to build a community of like-minded travellers who are passionate about exploring the world while unlocking the best possible value on their preferred accommodations – wherever and whenever they travel.”
Anyone can experiment with the ChatGPT-enabled function on the homepage search engine on hotelbuyers.club prior to becoming a paid member and finalising the booking.
For paid Hotel Buyers Club members, the integration of ChatGPT is already live and available to assist with bookings.
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