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IHG Hotels & Resorts Launches New Luxury & Lifestyle Collection Brand

IHG Hotels & Resorts has today announced Vignette Collection™ as its new Luxury & Lifestyle brand, with hotels in Australia and Thailand the first to join the collection.

Vignette Collection becomes the sixth addition to IHG’s brand portfolio in the last 4 years, taking the total to 17 brands across nearly 6,000 hotels in more than 100 countries. The collection enriches IHG’s fast-growing Luxury & Lifestyle offering.

IHG’s Vignette Collection will give owners of world-class independent hotels the opportunity to retain their distinctive identity while benefitting from the global scale, Luxury & Lifestyle expertise, and powerful IHG Rewards loyalty programme. These exclusive properties in sought-after urban and resort locations will accelerate IHG’s growth and meet an increasing appetite from travellers for one-of-a-kind stays.

Among the first hotels to join IHG’s Vignette Collection will be Hotel X. A 5-star hotel, dining and lifestyle destination in the centre of Brisbane’s Fortitude Valley, Australia. Thailand’s vibrant Pattaya Aquatique hotel will also be one of the first hotels to join the Vignette Collection.

Whether it’s a city haven, sun-kissed resort, or beyond, IHG’s Vignette Collection will provide one-of-a-kind stays, with each hotel serving up a distinct service style and character.