Marriott Bonvoy has teamed up with up-and-coming digital artists – TXREK, JVY, and Erick Nicolay – to create three Non-Fungible Tokens (NFTs).
Marriott Bonvoy will become one of the first hospitality brands to create its own NFTs and unveil the digital art, inspired by the travel program’s recent global “Power of Travel” campaign.
The unveiling took place on Saturday, December 4 at Art Basel Miami Beach 2021.
“We are excited to bring our extraordinary portfolio of hotel brands and endless experiences into this growing platform,” said Brian Povinelli, Senior Vice President, Brand, Loyalty, and Portfolio Marketing, Marriott International.
“We continuously seek opportunities to defy what is conventional and, with our entry in the digital goods space, we are further igniting the transformative power of travel in the virtual world while supporting this growing community of incredibly talented artists.”
NFTs are one-of-a-kind digital collectables that can be traded on the blockchain, often referred to as the “key” to the metaverse.
The metaverse is a hypothesized iteration of the internet, supporting 3-D virtual environments through conventional personal computing. Each of the NFTs created for Marriott Bonvoy are an interpretation of travel from the artists’ own unique experiences, illustrating how travel has an unmistakable impact on the human spirit.
MΞMORIED, created by Tarek Mustapha a.k.a. TXREK (Tarek Em), uncovers the magic envisioned from new experiences.
The Emotional Journey, designed by Jared “Jay” Richardson (JVY), was inspired by the ability of environmental travel to evoke different emotions, whether seeking inspiration escaping reality, or fulfilling one’s curiosity to explore.
THE EXPERIENTIAL IN BETWEEN, developed by Erick Nicolay, explores the duality between the curated elegance of indoor travel experiences and the awe-inspiring scenic exploration of outdoor travelling experiences, with Marriott Bonvoy as the final destination.
Looking ahead to 2022, Marriott Bonvoy aims to continue building a presence within the metaverse and engage with consumers in an impactful and inventive way.
To explore more with Marriott Bonvoy, visit marriottbonvoy.com.
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