VisitBritain’s virtual flagship global travel trade event ExploreGB is currently underway.
The global virtual event is being held until 25 March with trade industry buyers and journalists from more than 20 countries participating.
This includes Australia, China, the Gulf Co-operation Council (GCC) markets, France, Germany, Italy, Spain and the USA.
The event accommodates all times zones with a scheduled programme for international buyers from both short and long-haul destinations.
Delegates can manage their own diaries across the event with the virtual platform open daily from 06.00-23.00 GMT.
VisitBritain said in a statement that the five-day programme is bringing together more than 330 global buyers to connect online and do business with 370 tourism industry suppliers and destinations from across the UK.
It also said that more than 10,000 pre-scheduled one-to-one virtual business meetings will take place at the event.
Tourism Minister Nigel Huddleston said: “ExploreGB is a brilliant opportunity for global buyers to see the best of Britain through our tourism suppliers.
“This year is set to be fantastic, with Her Majesty the Queen’s Platinum Jubilee, Birmingham Commonwealth Games and Unboxed 2022, so there is something for everyone to enjoy and Britain stands ready to welcome visitors from around the world.”
VisitBritain CEO Sally Balcombe said: “We are delighted to be hosting our flagship trade event, reconnecting global travel trade buyers with British suppliers to do business, highlighting the latest tourism products, experiences and innovations, as well as reinforcing the bonds of exploration, cooperation and welcome.
“With the UK fully re-open and a year of landmark events, set to be global tourism draws, ExploreGB provides a timely and valuable opportunity to work together with our travel trade partners to build back visitor spending, broaden travel itineraries and encourage travellers to stay longer and explore further.”
VisitBritain is also hosting 50 international travel trade buyers from Canada, France, Germany, Italy, the Nordics, the Netherlands, Spain and the US on educational visits to destinations across Britain.
