P&O Cruises and Cunard, together with TUI Musement, have launched a new digital platform that would offer cruisers thousands of options for shoreside experiences.
The platform complements P&O Cruises and Cunard’s existing programs while offering guests alternative options should they wish to plan their own excursions.
Musement said in a statement that the activities offered on its platform are available in “hundreds of ports of call”.
Experiences can be booked as soon as a cruise reservation is confirmed or last-minute at a destination.
Trials are currently ongoing with P&O Cruises Azura; the digital platform will then be extended across P&O Cruises and Cunard fleets throughout the summer.
Guests can access Musement via their P&O Cruises or Cunard account, pre-departure emails and onboard promotional channels.
Sam Cole, Shore Experiences Director at P&O Cruises and Cunard said: “We have exceptional shore experience programmes, but understand some guests prefer to make their own plans.
“Our new digital platform is an innovative and hassle-free way to find and book great tours and activities and will also help guests skip queues and avoid the disappointment of sold-out venues.
“Our guests can be confident that all experiences booked through Musement meet our high standards for quality, safety and sustainability.”
Through Musement, guests onboard P&O and Cunard will have access to a diverse choice of attractions, activities and tours.
All experiences originate from Musement’s own curated portfolio, which guarantees high standards of quality, health, safety, and sustainability.
Guests will enjoy a flexible cancellation policy and last-minute booking availability.
“We are delighted to be working with P&O Cruises and Cunard and supporting them in meeting the needs of the modern cruise guest,” said Nishank Gopalkrishnan, Musement Chief Business Officer.
“We have developed an intuitive digital platform with high-quality experiences that guests can quickly and easily book from anywhere, at any time, for hundreds of ports of call.”
Experiences include hop-on hop-off bus tours, paddle boarding, bicycle hire and entrances to waterparks, tickets for world-renowned locations, such as the Sagrada Familia, Empire State Building, Acropolis, Colosseum, the Vatican and more.
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