A new study reveals the countries on UK travellers’ bucket lists – and one familiar favourite surprisingly ranks 2nd: Spain.
*All details correct at time of publish (30 March 2026)
Experts at the escorted tour operator Titan Travel analysed UK-based conversations on the social media platform Reddit to uncover the destinations topping real-life travel wish-lists.
Britain’s top 5 travel wishlist:
The holiday favourite may come as a shock, but the analysis reveals travellers are desperate to try lesser-visited, authentic spots. One British Redditor said there’s “still so much of the country I’ve yet to explore”.
In fact, separate Titan Travel research reveals the Spanish cities that are trending among British travellers:
Zamora
Zamora is somewhere that quietly surprises you. Set above the Duero River, it’s packed with Romanesque churches and a cathedral that dominates the skyline, but it never feels crowded or overdone. It’s perfect for travellers seeking authentic, crowd-free Spain.
Ronda
Dramatically perched above a deep gorge, Ronda is one of Andalusia’s most breathtaking towns. Revered for its iconic Puente Nuevo bridge and whitewashed streets, it’s an easy city to slow down in and feel like you’ve stumbled onto something most travellers miss.
Vitoria-Gasteiz
Vitoria-Gasteiz is calm, green, and easy to get around. Its old town is full of character, while the rest of the city feels modern, with parks and walkways woven throughout. It’s a great place to experience Basque culture at a more relaxed, local pace.
Bilbao
Bilbao has reinvented itself into one of Spain’s most interesting urban destinations. The Guggenheim Museum Bilbao gets most of the attention, but don’t miss the busy pintxos bars and riverside walks.
Jerez de la Frontera
Jerez is the home of sherry and flamenco. Spend time in a bodega and then catch a live flamenco performance, and you’ll get a real sense of its character.
Find the research in full here: https://www.titantravel.co.uk/
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