P&O Cruises is celebrating the start of CLIA Cruise Week with the return of its popular Shine on Shore incentive**.
*All details correct at time of publish (16 September 2025)
Agents will have the chance to win a place on one of Azura’s Shine at Sea sailings in October and November 2025, and offers some incredible prizes, including 500 Shine points, £100 vouchers and a seven-night fly/cruise holiday.
P&O Cruises Associate Vice-President, Sales and Distribution, Ruth Venn, said:
“CLIA Cruise Week is the perfect time to bring back our Shine on Shore incentive which proved so popular last year and provides agents with an opportunity to win Shine points and a fabulous fly/cruise holiday.”
All agents need to do is book and spin every Select Price holiday between September 15 and October 9, 2025 for five chances to win 500 Shine points every week as well as other prizes.
Agents can also win one of five £100 vouchers by commenting on daily social content shared from the Azura Shine at Sea sailings.
All agents who spin a booking or comment on the social content will be entered into a competition to win a seven-night Mediterranean fly/cruise holiday for two in a balcony cabin onboard Azura.
** The Shine on Shore incentive is applicable to those agents who are not joining one of the Shine at Sea sailings.
P&O Cruises offers its travel agent partners access to its reward and loyalty platform, Shine Rewards Club. Shine Rewards Club offers agents the chance to earn points for every Select Price booking they make for P&O Cruises.
Points can be redeemed towards high street vouchers or a P&O Cruises Holiday. Shinerewardsclub.com is also a great hub for travel agents to access the latest news and learning materials from P&O Cruises.
Visit the Travel Pursuit News Hub for more exciting updates.
