Riviera Travel has welcomed thousands of travel agents to Riv Rewards in the loyalty programme’s first month.
All details correct at the time of publication (13 November 2026).
The first members have already reached Silver Tier. Meanwhile, agents across the UK and Ireland continue to earn rewards on top of their usual commission.
Thousands of agents join Riv Rewards
Launched on 8 October, Riv Rewards is available through Riviera Explorer, Riviera Travel’s dedicated trade platform.
The programme has already attracted agents from more than 60 agency partners. These include multiples, consortia, independents and homeworkers.
Members can earn Riv Points across all four booking categories:
- River Cruise
- Escorted Tour
- Ocean Cruise
- Yacht Cruise
Agents earn one Riv Point for every £1 of eligible commissionable revenue.
First milestones and rewards already unlocked
Riv Rewards also recognises agents who reach key booking milestones. These include their first River Cruise, first European Escorted Tour and first Long-Haul Escorted Tour.
Hundreds of instant rewards have already been won through The Vault. Agents can open it with their first approved booking.
Silver Tier unlocks more benefits
Agents reach Silver Tier at 25,000 Riv Points. This unlocks a personal travel discount and FAM trip opportunities, alongside all Blue Tier rewards.
Some agents are already closing in on the higher tiers. These offer even more exclusive experiences, including:
- Free European River Cruises for two
- Invitations to Riviera Travel Awards
- Invitations to Ship Christening Ceremonies
- Dinner with Riviera Travel’s Senior Leadership Team
The first Programme Year runs until 31 December 2027. This gives agents more than a year to work their way up the tiers.
Training Hub engagement continues to grow
Engagement with the Training Hub on Riviera Explorer has also increased since launch. More members are now working towards Expert level.
Training plays a key role in earning rewards. In fact, every Riv Point earned to date has come from agents who completed all their training modules.
Agents share positive feedback
Feedback from agents has been overwhelmingly positive. Many are already enjoying the chance to earn extra rewards on their bookings while working towards higher tiers.
Lee Trowbridge, Not Just Travel Your Holiday, said:
“I’ve always loved selling Riviera, but Riv Rewards has taken it to another level. It’s simple to use, every booking counts, and there’s a real buzz in the office as we work our way up the tiers.
The instant prizes in The Vault are a lovely bonus, but the big goal for me is earning my own river cruise. Having that to aim for makes every Riviera booking feel even more worthwhile.”
Jo Kemp, Travel Counsellors, said:
“I would highly recommend that everyone signs up to the Riv Rewards. The added rewards for each booking are a great bonus which helps at Christmas…I love it!!”
Riviera Travel looks ahead
Reflecting on the programme’s first month, Vicky Billing, Director of Trade, Partnerships, and Loyalty UK & Ireland at Riviera Travel, said:
“We’ve been really encouraged by how quickly agents have got behind Riv Rewards. Sign-ups on launch day alone were more than double what we’d planned for, and that momentum has carried right through the first month.
We built Riv Rewards to recognise the agents who choose Riviera time and again, so seeing our trade partners reach Silver within weeks, and so many celebrating their first milestones and Vault wins, shows the programme is doing exactly what we set out to do.
We’ll keep listening to our agent partners as Riv Rewards grows, and we’ll be giving them even more reasons to celebrate as they move up the tiers.”
Agents can join Riv Rewards, complete their training and log qualifying bookings now through Riviera Explorer at RivExplorer.com.
Terms and conditions
Free cruise rewards are subject to availability and blackout dates.
Full Riv Rewards terms and conditions are available on Riv Rewards through Riviera Explorer.
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