Royal Caribbean has unveiled the newly revamped Royal Genie, including a refreshed look and enhanced tools designed to help travel agents convert inspiration into bookings more easily than ever.
*All details correct at time of publish (26 January 2026)
Driving innovation in travel technology and sales tools, the holiday brand’s Royal Genie has been updated with more vibrant visuals and powerful new AI-driven tools to empower agents to sell smarter, faster, and with greater confidence.
The enhanced Royal Genie is live now, with new features including:
- A fresh look: Bolder and brighter digital brochures and standout visuals that spark instant holiday inspiration.
- Ships and destinations reimagined: Elevated ship and port pages, deeper storytelling and immersive videos that make it easier for customers to explore, compare, and choose with confidence.
- AI-powered selling tools: Agents can now create fully personalised digital brochures using Genie AI, giving customers tailored offerings built to convert.
- Spotlighting unforgettable experiences: Icon Class ships and Ultimate Destinations showcased with feel-good visuals that make every holiday feel right from the very first glance.
- Closing Lounge: A new dedicated space that gives agents complete visibility of every booking journey, helping them answer questions, remove barriers and guide customers smoothly towards completing their holiday. This is where ideas turn into converted sales.
Aaron Langford, Senior Sales Director, UK & Ireland, Royal Caribbean, said: “Ever increasingly, customers expect inspiration, personalisation, and tailored support at every stage of booking their holiday. This is exactly what our reimagined Royal Genie delivers. We’ve invested in a bold visual experience and powerful AI tools that set a new benchmark for the holiday sector.
“From Genie AI to the Closing Lounge, which provides real‑time insights into each lead’s level of engagement, every feature has been designed to elevate the experience for our agents and customers alike.
“With the new ‘Pitch It’ function, agents can use AI to instantly tailor quotes for any customer and any marketing channel, whether email, WhatsApp, or social media. In addition, AI‑powered prompts help anticipate objections, overcome potential barriers, and close sales more confidently and more often. We’ve also streamlined the process for logging bookings and claiming Upper Deck rewards.
“As we prepare to welcome our first Icon Class ship in Europe this summer, Legend of the Seas, we’re excited to give the trade a smarter, more powerful platform that genuinely helps them convert interest into bookings faster than ever before.”
Agents can go to myroyalgenie.com or head to Club Royal to access Royal Genie now.
