Royal Caribbean plans to boost its final Q4 sales into 2022 with an “aggressive plan” which includes huge investments in marketing and partnerships with travel agents to encourage package sales.
This will include the line’s ‘Royal Flush’ scheme, which launches on October 1. Royal Flush will reward agents for selling the cruise, flights and transfers of a Royal Caribbean package at the same time.
Ben Bouldin, Vice President of EMEA at Royal Caribbean said, “We have a very aggressive plan for 2022. We’ve not been able to make the sort of money and revenues that we have enjoyed for the last few years and our plan is to get back on track,”
“That will see us sail with more guests in 2022 than in 2019,” said Ben.
Ben also said that a strong performance in Q4 is essential for Royal Caribbean to meet internal targets and that he was optimistic it could be delivered.
For more information on Royal Caribbean, please visit www.royalcaribbean.com.
