Snaptrip Group, home to the largest collection of accommodation sites in the UK, has announced the relaunch of LateRooms; an end-to-end hotel booking site.
Unveiling a new and improved site for a seamless experience and providing a unique position in the industry for the UK market, LateRooms offers consumers:
- The largest range of properties in the UK, with over 100,000 to explore
- Exclusive members-only discounts, of up to 15%
- A best price guarantee
- Free cancellation and pay later flexibility
Matt Fox, CEO of Snaptrip Group says: “It’s fantastic to witness the relaunch of LateRooms, and very thrilling to have this once celebrated hotel booking site back live where it belongs, with masses of inventory and discounts.
“It’s an exciting development that speaks volumes about the resilience and adaptability of Snaptrip Group.
“LateRooms was one of the country’s biggest and most popular hotel booking sites in the early part of the 21st century, but as with many unfortunate businesses over the last five years, found itself in insolvency.
“Snaptrip Group has a mission to restore it to its former glory!”
Founded in 1999, LateRooms quickly became a powerhouse, boasting over 90 million site visits annually and exceeding £300 million in bookings by 2015.
After it announced it would cease trading in August 2019, Snaptrip Group swiftly acquired the brand.
Snaptrip Group has been working ardently to rebuild LateRooms to align with its mission to “broaden its customer base of both holidaymakers and property partners”, making booking trips easy and affordable for all.
LateRooms relaunch signals a new era for hotel bookings in the UK.
Home to the largest collection of accommodation sites in the UK, including Snaptrip, Independent Cottages, Dog Friendly Cottage and more; Snaptrip Group is a trusted marketplace for travellers to discover hotel, cottage and lodge holidays online.
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