A new customer survey from cruise specialist cruise.co.uk has revealed rising loyalty to holidays at sea, with 75% of respondents taking at least two voyages per year.
*All details correct at time of publish (10 February 2026)
And over a third (35%) said they plan to take a higher proportion of cruises in the future, marking an increase in 2025 of 17%. Meanwhile, 51% of first-time cruisers plan to sail again.
Younger travellers are showing the strongest growth in intent. Among under-35s, 41% said they expect to take a higher proportion of cruise holidays over the next two years, up from 36% last year.
Tony Andrews, Managing Director of cruise.co.uk, said: “These results highlight just how embedded cruising has become for a large part of our customer base.
“Seeing such a high proportion of travellers taking multiple cruises each year, and planning to increase that further, speaks volumes about the value, variety and ease that a holiday at sea offers.
“What’s particularly encouraging is the intent we’re seeing from both younger and first-time cruisers. Once people experience how easy it is to visit several destinations in one trip, without sacrificing comfort or value for money, cruising quickly becomes the go-to holiday choice.”
For more information, visit www.cruise.co.uk or call 0870 990 8824.
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