The Advantage Travel Partnership has announced the launch of its 2025 Peaks Campaign, That Just Booked Feeling, with promotional activities running from December 28th 2024, to February 28th 2025.
This highly anticipated campaign aims to support independent travel agents during “one of the industry’s most critical booking periods.”
The campaign seeks to drive customer engagement, boost sales, and position independent travel agents as essential partners in crafting memorable travel experiences.
“That Just Booked Feeling”: Igniting Holiday Excitement
At the heart of the campaign is a celebration of the excitement and FOMO (fear of missing out) sparked by booking a holiday.
It uses striking visuals to depict everyday moments—such as a commuter dressed for the beach or a family in holiday clothes at a supermarket—juxtaposed with mundane backdrops.
These vibrant, light-hearted images remind customers of the joy of having something to look forward to, encouraging them to book now. Each image is paired with a strong call to action: “Get that just booked feeling – book your holiday now!”
Engaging Customers with a £5,000 Consumer Prize Draw
A standout feature of this year’s campaign is an exclusive consumer prize draw offering a chance to win a £5,000 family holiday for up to four people, courtesy of easyJet holidays.
With families accounting for approximately 40% of January overseas holiday bookings (according to ABTA’s Holiday Habits report), this competition strategically targets one of the most valuable customer segments.
Comprehensive Member Support and Tools
The Advantage Travel Partnership has equipped its members with a wide array of resources to make this campaign a success:
- Marketing Assets: Customisable digital and print materials, including “JUST BOOKED FEELING” icons for various holiday types (cruise, ski, family, adventure, luxury, summer).
- Personalised Direct Mail: A data-driven mailing of Journeys and Navigate magazines to thousands of customers, packed with travel inspiration.
- Ready-Made Offers: Pre-designed deals for social media, email campaigns, and in-store promotions.
- Point of Sale Materials: Printed banners and digital content for in-store displays and Advantage TV screens.
- Webinars and Training: Online sessions to introduce the campaign, share supplier insights, and highlight strategies for targeting specific customer segments like “new to cruise.”
Social Media Momentum with #ThatJustBookedFeeling
To amplify the campaign’s reach, the hashtag #ThatJustBookedFeeling will be used across digital platforms, encouraging agents to spark excitement and inspire bookings.
For more information, visit The Advantage Travel Partnership.