TUI has announced a major expansion of its holiday experiences programme, TUI Collection.
Customers will have more than 650 excursions to choose from in over 100 destinations, said the company in a statement.
Tours and activities have been crafted to provide “enriching, more sustainable experiences”, led by expert guides that deliver unique local insights.
New research commissioned by TUI reveals that nearly 70 percent (68%) on a sun & beach holiday are likely to book more than one experience during their stay and three quarters (74%) whilst on a city break.
Serving this demand, TUI Collection has grown its total number of experiences by over 50% from 385 to 650.
Experiences on offer include visiting must-see sights, whilst learning about different cultures in over 100 sun & beach and city destinations.
Customers can choose from day trips, attraction tours, boat trips, walking tours, exploring the great outdoors and food & drink related excursions.
Highlights of the new excursions include a Holbox Island Boat and Buggy Tour from Chiquila, Mexico; a Majorcan village tour visiting Port de Soller and Sa Calobra; and a hike in the Atlas Mountains in Morocco.
Peter Ulwahn, CEO of TUI Musement, the tours and activities division of TUI explains, “TUI Collection provides our customers with an unrivalled selection of the best quality tours, activities and experiences on the market.
“With a TUI Collection experience, holidaymakers can delve deeper into a destination, creating unforgettable memories and incredible stories in a way that’s more sustainable and supports local communities.”
Experiences can be booked by anyone on www.gotui.com and www.musement.com, as well as via the TUI app.
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