RIU Hotels & Resorts is launching its new RIU Partner Club website, the loyalty programme from RIU designed exclusively for retail travel agents.
All details correct at time of publication (25 September 2026)
The platform has been completely revamped to offer an independent, more visual, accessible and user-friendly environment, specifically crafted to help agents optimise their time and easily access all the benefits the programme has to offer.
The new RIU Partner Club website has been designed with the aim of simplifying and streamlining daily tasks, thanks to a clear and intuitive interface.
Professionals can now access detailed hotel fact sheets directly, consult real-time information regarding their bookings, and manage sales with speed and convenience, all while benefiting from the design and functional enhancements developed by RIU in recent years.
Riu Partner Club was created to recognise the hard work and commitment of travel agents to RIU and serves a dual purpose:
Helping professionals deepen their product knowledge to boost sales while simultaneously rewarding their efforts by offering the opportunity to enjoy stays at Riu hotels. Agents can recommend the most suitable hotel to their clients based on their own personal experience.
With a completely revamped image and digital environment, RIU Partner Club maintains all the benefits that establish it as a benchmark in the sector:
- Points accumulation for bookings: Every sale made translates into points that never expire as long as the account remains active, and which can be redeemed for complimentary stays at RIU hotels.
- Continuous training: Direct access to fact sheets, the latest news, and exclusive material to better advise clients.
- Priority service and exclusive benefits: Special offers, unique promotions for members, and advantages designed for personal enjoyment.
The programme launched by RIU in 1992 was a pioneer in the sector, predating even end-customer loyalty schemes, and has since established itself as an essential tool for engaging with the retail channel. It currently boasts an international community of over 100,000 active members across 139 countries.
Beyond rewarding loyalty, the platform provides professionals with key tools and direct product knowledge to boost sales and facilitate recommendations, always ensuring the highest quality in the final guest experience.
For further information or to explore the new platform, travel agents can access the official RIU Partner Club portal directly.
