G Adventures has announced the return of its popular agent incentive, Change Makers. The programme invites travel agents across the UK and Ireland to turn everyday bookings into life-changing experiences around the world.
All details correct at the time of publication (13 November 2026).
This year, 15 top-performing agents will earn a place at the fifth annual GX Summit in Brazil, taking place in September 2027. They will join more than 75 standout agents from around the world to experience the impact of community tourism firsthand.
Change Makers is built on G Adventures’ mission to change lives through travel. It rewards agents for booking G Adventures trips and shows them the positive impact their bookings can have on local communities.
Securing a spot at GX Brazil
The incentive is now open. Agents receive one automatic entry for every traveller booked on a G Adventures itinerary during the qualification period. Each entry represents one ‘life changed’.
The incentive includes:
- Regional top performers: The top 12 agents with the highest passenger numbers automatically win a place.
- Wildcard entries: Three additional places are available to agents who make at least one booking and complete monthly challenges.
Wildcard opportunities include specialised G-learning modules, fundraising for G Adventures’ non-profit partner Planeterra, and extra incentives for first-time bookers.
Experiencing community tourism in action
The announcement follows the recent GX Summit in Cambodia. The event brought together 75 global Change Makers alongside more than 600 travellers, media and industry partners.
The 2027 GX Summit in Brazil will build on that success. Winning agents can expect to experience South American culture and discover local projects supported by Planeterra.
From vibrant landscapes to social enterprise initiatives, they will see how community tourism supports local communities and builds long-term resilience.
Stu Darnley, National Sales Manager at G Adventures, highlighted the excitement surrounding the incentive:
“Nothing reflects our mission better than Change Makers, an incentive that rightly puts our travel agent community front and centre. Watching our partners experience the firsthand impact of their work during GX is unmatched, and this year, we’ve been blown away by their feedback. So many agents came away with a genuine ‘aha’ moment, realising what G Adventures is truly about and how to sell our trips through storytelling.
“Rather than just focusing on the incredible tours we offer, they are now sharing the tangible impact of community tourism, our Ripple Score and Trees for Days. After the energy and passion we saw in Cambodia, I can’t wait to see what’s in store as we head to Brazil.”
The Change Makers qualification period is now open and runs until 31 May 2027.
To learn more or track entries, agents can contact their regional Global Purpose Specialist (GPS) or visit the Change Makers website.
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