Cape Town Tourism has launched a new interactive guide, Find Your Freedom.
The choice-driven gaming tool will introduce visitors to lesser-known experiences in the world’s favourite city, led by their chosen guide, the Fearless Foodie, Nature Warrior, or Urban Adventurer.
Experiences include a regional cooking course in the home of a local gourmand in Bo-Kaap, snorkelling with seals in Hout Bay, performance arts in Cape Town’s townships, and underwater excursions in the Great African Sea Forest.
The programme is the “first-of-its-kind” from a destination marketing organization.
Website visitors are welcomed into an immersive world by an enchanted African storyteller, who urges them to choose their guide.
All characters are designed to be “visually striking, in gaming-inspired, Afro-futurist graphics”.
The viewer is then taken down a rabbit hole of rapid videos, showcasing some of the best offerings linked to their interests and introducing them to exclusive promotional offers.
Enver Duminy, CEO of Cape Town Tourism, says, “Find Your Freedom uses the latest digital technology to immerse viewers in unique Cape Town choice-driven video experiences.
“You choose your guide. You choose your adventure. It’s an interactive journey from start to finish.”
Alderman James Vos, City of Cape Town’s Mayoral Committee Member for Economic Growth, says, “Our goal is to fuel faster recovery in the visitor economy.
“Following the pandemic, people worldwide are itching to explore, do more, and reclaim that sense of purpose.
“We want to encourage individuals in our key source markets to jump on a plane and come to Cape Town to find their freedom.
“This new campaign really hits the mark not just in terms of being something original and fun, but most importantly, being enticing enough, I believe, to result in actual bookings.”
Cape Town Tourism will partner with Expedia on conversion, bookings, special travel packages and discounts.
Find Your Freedom works to restore confidence in Cape Town, which suffered greatly from the global travel bans over the past two years.
To Find Your Freedom, visit CapeTown.Travel.
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