Building on the success of last year, Riviera Travel is relaunching its ‘Primed for Peaks’ module on Riviera Explorer, going live on Wednesday, 26th November, in response to agent feedback.
*All details correct at time of publish (24 November 2025)
The module gives trade partners the tools they need to make the most of the busiest sales period of the year.
Exclusively for trade partners, ‘Primed for Peaks’ brings together campaign assets, top-selling holidays, key selling tips, and marketing resources – everything agents need to prepare, promote, and sell with confidence during peak season.
Agents will find:
- Reminders to complete any remaining Riviera Explorer training modules
- Full Peak Campaign messaging and ready-to-use assets
- Downloadable Cruise, Touring, and Solo brochures
- Guidance on ordering brochures via TradeGate
- Links to marketing resources to support outreach
- Top tips and key selling points to boost sales
- Highlights of top sellers and new holidays
- Step-by-step guidance on how to book
The module also highlights RIVA AI, Riviera’s digital trade assistant built by agents, for agents. It shows agents how to make the most of RIVA’s 24/7 support, product knowledge, sales tools, social content, and marketing resources, helping them save time and focus on bookings.
Incentive:
10 lucky agents who complete the Primed for Peaks module (plus all other Riviera Explorer modules) by 17 December will win their Christmas dinner with a £100 M&S voucher.
Amanda Docherty, Head of Trade UK, said:
“We know that the peak sales period is one of the most important times of the year for our trade partners, and we’re committed to giving them every tool they need to succeed.
“The ‘Primed for Peaks’ module on Riviera Explorer brings everything together in one easy-to-use place, from campaign assets and key selling tips to advice on our newest holidays.It’s designed to help agents feel confident, prepared, and ready to make the most of the busy season ahead.”
Live from Wednesday 26th November, agents can access the Primed for Peaks module and all the tools, insights, and resources they need to maximise bookings and make this their most successful peak season yet.
For more info, visit: rivexplorer.com
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