Cunard has hosted its first dedicated fam trip exclusively for homeworkers on board the world’s only ocean liner as it strengthens engagement with the homeworking sector.
*All details correct at time of publish (19 June 2026)
21 travel agents embarked on the five-night voyage on board the flagship, Queen Mary 2, from Southampton on 5 June, sailing to Le Havre and Cherbourg.
The fam trip formed part of Cunard’s wider homeworker strategy, designed to immerse agents in the Cunard experience to deepen understanding of the brand, making it easier for agents to confidently bring that story to life for their clients and become long-term brand ambassadors.
As the world’s only ocean liner, Queen Mary 2 offered agents an immersive introduction to the Cunard experience, combining rich maritime heritage, iconic venues and a breadth of dining, entertainment and enrichment experiences.
During the voyage, agents experienced Cunard’s world-class entertainment, glamorous Gala Evening, speciality dining, signature Afternoon Tea in the Queens Room, and a shore experience in Le Havre.
The itinerary also included bespoke training sessions covering Cunard’s iconic Grill Suite experience, Queen Anne’s Norwegian Fjords programme, and a dedicated ‘grow your own business’ workshop alongside one-to-one support from Cunard’s Business Managers.
The fam trip forms part of a broader programme of activity for homeworkers, including exclusive experiences, regional networking events and tailored training initiatives.
The strategy is already generating significant commercial results, including group bookings worth more than £200,000 – strengthening Cunard’s position as a preferred luxury cruise partner among key homeworker networks.
David Jones, VP, Global Marketing and EMEA Sales, said: “Homeworkers are vital in helping more guests discover the Cunard experience. This dedicated fam trip was designed to give agents a genuine insight into what makes Cunard so distinctive.
“By experiencing Queen Mary 2 first-hand – from our White Star Service and signature experiences to the unique atmosphere on board, agents can speak with authenticity and confidence when recommending Cunard to their customers.
“Our ambition is to build a community of passionate Cunard advocates who not only champion our brand but also feel empowered to grow their own businesses alongside us.”
Michelle Tolton, of the Personal Travel Agents, part of Your Co-op, said: “I found the fam trip to be an incredibly valuable experience, both personally and professionally. Being able to experience Cunard firsthand really brought the product to life in a way that training alone simply can’t replicate.
“What stood out most was the attention to detail and the sense of heritage and luxury throughout the journey. Experiencing elements such as the dining, entertainment and enrichment programme allowed me to speak with far greater confidence and authenticity when recommending Cunard to clients.
“As a homeworker, opportunities like this are especially beneficial. They enable me to build genuine, experience-led knowledge that I can translate directly into more meaningful conversations with customers. I now feel much better equipped to match the right clients to the Cunard experience and to communicate what truly sets the brand apart.”
Cunard is currently offering a 10% early booking discount on its new 2028/29 voyages booked before June 30, 2026, alongside low deposits from £50 per person (on selected sailings).
Travel agents interested in future ship visits and training opportunities can register through Cunard’s Shine Rewards Club at shinerewardsclub.com
