Expedia has announced the beta launch of a new in-app travel planning experience powered by ChatGPT.
Expedia members can start an open-ended conversation and get ideas on places to go, where to stay, how to get there, and what to see and do.
At the end of the conversation, it automatically saves the hotels discussed to a “trip” in the app, helping travellers stay organised and easier for them to choose dates, check availability, and add flights, cars, or activities to their trip.
It is now available in beta on the Expedia iOS app in the English language.
Peter Kern, Vice Chairman and CEO, Expedia Group, said: “Every great trip can be made or lost while planning and shopping.
“As the leader in travel tech, Expedia continues to build out the core operating system for the industry, constantly enhancing capabilities and making trip planning faster, simpler and even more informative.
“By integrating ChatGPT into the Expedia app and combining it with our other AI-based shopping capabilities, like hotel comparison, price tracking for flights and trip collaboration tools, we can now offer travellers an even more intuitive way to build their perfect trip.”
Expedia also recently built a plugin for ChatGPT so a traveller can start a conversation directly on the ChatGPT site and select the Expedia plugin to bring a trip to life. When they’re ready to book, they go straight to Expedia.
Members can now get the benefit of dreaming about travel in the app experience. It’s also easier for members to access exclusive discounts and rewards for their trips.
Expedia already integrates artificial intelligence (AI) and machine learning (ML) throughout its platform to create a seamless experience from planning to post-booking including:
- To help travellers shop, AI and ML are used to deliver personalized and relevant trip options out of 1.26 quadrillion variables like hotel location, room type, date ranges, price points and much more.
- For confidence in flight booking, Price Tracking uses Expedia’s comprehensive flight data, AI and ML to compare today’s flight price with historical price trends and track price fluctuations, so travellers can confidently decide when to book and earn rewards.
- For unexpected trip changes, travellers can resolve issues quickly using Expedia’s AI-powered Virtual agent available 24/7.
The conversational trip planning beta experience is rolling out globally in the English language on the Expedia iOS app.
Customers can check out a demo of it in action here.
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